Analysis / context beyond the headline

Understand change.Assessits impact.

Analysis of technology, regulation and digital decisions.

03 / Library

All analysis.

The complete library.

More shoppers are asking AI what to buy for Christmas. Can small shops benefit?

A Shopify survey finds that 65% of shoppers expect to use AI for at least one holiday shopping task. It could help smaller brands get discovered, but good…

PageSpeed 97/100, but Core Web Vitals still fail: How a green score can hide a slow website

97/100 in Lighthouse, yet the same website fails Core Web Vitals. A real WordPress example shows why a green PageSpeed score can hide serious loading delays.

A €500 website or a €5,000 one: what are you really paying for?

A €500 website can be an excellent buy, while a €5,000 one can be a disaster. The real difference isn't the number of pages. It's the scope, the…

How NOT to commission a website

I sometimes browse freelance platforms and groups where people post projects. Sometimes I’m actually looking for work, sometimes it’s just professional curiosity. And I have to admit, it’s…